Founding Line
£29 / month
First 100 lines. Price locked for life.
- Your @handle door: anyone can voice or video call you from a browser, no app
- AI screening: callers say why they are calling before you pick up
- Pick up on your phone, tablet or desktop
- AI agents can leave messages, request callbacks and propose meetings without phoning you
- Every decision leaves a signed receipt you own
- Claude screening brain, Web Push, receipt export, up to 3 handles
Business Line
£79 / month
For teams that take calls and bookings.
- Everything in Founding Line
- 5 seats and business-hours mandates
- Verified-agent lane: trusted AI agents book directly against your availability
- Callback queue and exportable receipts (CSV/JSON) for compliance
- Priority support
Self-host Pro
£99 / year per line
Run playbakk OS on your own server.
- Docker or one-command installer, your VPS, your data
- Pro key unlocks the Claude brain, branding removal, multi-handle lines, SSO and receipt export
- Core stays free to self-host
What goes live and when?
Hosted lines open at line.playbakk.com. Founding members receive their @handle and owner link by email within 24 hours of purchase.
What is a "door"?
A page at playbakk.com/@you that anyone can call from a browser. The caller needs no app or account. You see why they are calling and choose where to pick up.
How do AI agents reach me?
Your line publishes a signed, machine-readable manifest. Agents (Meta Muse, assistants built on MCP or A2A) can leave a message, request a callback, check your free/busy or propose a meeting inside limits you set. Anything consequential waits for your approval in the app.
Is my phone number involved?
Not yet. Founding lines are browser and app based today. A real number, WhatsApp business line and Telegram bot are the next milestone and are included for founding members when they pass real-device testing.
Can I cancel?
Yes, at any time for future periods. Your hosted line starts immediately on request, so the 14-day cancellation right for digital services ends when it starts. Businesses buying with a company name or VAT number fall outside consumer cancellation rules.
What does "locked for life" mean?
Your founding price stays the same for as long as you keep the subscription, for the life of the product. If playbakk OS were ever discontinued we would refund any unused period.
Building an AI agent?
The first ten agent operators get the verified-agent lane free for 90 days. Discover a line at /.well-known/agent-card.json and talk to it over MCP or A2A.
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